Founder & digital strategy lead

Cleyton Monteiro

Cleyton Monteiro has more than 10 years of experience working with Google Search Ads, Meta Ads, paid acquisition, conversion funnels, landing pages, tracking and digital strategy.

What he evaluates

At ESU Digital, Cleyton evaluates software through the lens of implementation, acquisition, usability and commercial fit. The goal is not to identify a universal “best” platform, but to explain which product better fits a specific team, budget and use case.

Editorial responsibilities

• Defining review criteria and comparison methodology
• Reviewing commercial claims and pricing information
• Connecting product capabilities to real acquisition workflows
• Maintaining clear separation between analysis and affiliate relationships